New York native documents beauty in Columbus

A local man's desire to document his son's life has turned into a passion for photography.
A local man's desire to document his son's life has turned into a passion for photography. (Courtesy Jeff Reichart)

Jeff Reichert’s passion for photography began with his love for his son.
 “I picked up my first DSLR when my son was four to better document his life,” the Lake Waccamaw resident said. “From there, it blossomed into a photographer’s love of capturing beauty in all ways — a unique sunset, eight-year-olds playing soccer, or a busy day at the fishing pier. It became about getting that perfect shot.” 

The New York native was born in Point Pleasant, N.J., the birthplace of Jersey Mike’s Subs. He set down roots in Wilmington years ago, but decided that the atmosphere just wasn’t ideal for quiet life he wanted to lead. In 2016, he moved to Lake Waccamaw, and was quickly taken aback by the beauty of the environment. 

“I am surrounded both by natural beauty and interesting people,” said Reichert.  

His photographs caught the eye of local school officials, and he has been invited to sporting events to capture highlights featured in school yearbooks. He also enjoys taking pictures of historic places in the county such as Vineland Station and the old Columbus County Courthouse.  He’ll soon begin photographing adoptable animals at Columbus County Animal Protective Services to help unwanted dogs and cats find new homes.

Vineland Station, by Jeff Reichart.

Though his niche seems to be sports photography, he says his favorite part of the process is being able to use his photography to tell any story. 

“I use my camera to document the world and then print images with a focus on the magic I find in daily life. My photography tells my stories,” Reichert wrote on his website, The website features some of his photographs, and he updates it as often as he can. He displays a wide range of work on the site including landscapes, portraits, wildlife, and family photos. 

Reichert is available for portraits as well as commissioned art. Email, or call 910.547.6116 for more information.

“While I aspire to get into professional sports photography,” he said, “I’ll always have a passion for catching the beauty that life holds.”

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About Jefferson Weaver 1591 Articles
Jefferson Weaver is the Managing Editor of Columbus County News and he can be reached at (910) 914-6056, (910) 632-4965, or by email at